Google: Inside Search

Click Farms gaming Social Media and Google?

How low-paid workers at 'click farms' create appearance of online popularity | Technology | The Guardian: "Dispatches found one boss in Bangladesh who boasted of being "king of Facebook" for his ability to create accounts and then use them to create hundreds or thousands of fake likes. Click farms have become a growing challenge for companies which rely on social media measurements – meant to indicate approval by real users – to estimate the popularity of their products. For the workers, though, it is miserable work, sitting at screens in dingy rooms facing a blank wall, with windows covered by bars, and sometimes working through the night. For that, they could have to generate 1,000 likes or follow 1,000 people on Twitter to earn a single US dollar."

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