Google: Inside Search

Google+ takes off on its own search-engine promo

Google+ rockets on search-engine promo
USA Today
By Scott Martin, USA TODAY Google recently deployed its popular search engine to boost the company's Google+ social-networking site in its battle with Facebook, a move that has paid off. You can use Google+ Hangouts on certain smartphones. ...
SEO: Success Through Delegation & Integration
Search Engine Watch
We are forever talking in SEO about how best to integrate SEO activity with the work of other departments, from PPC to display to social media to PR. Everyone would love their job to be a little bit easier, especially in SEO. ...
Audits needed to ensure SEO strategy is current
Brafton
Frequent updates to SEO strategies can be difficult for some, but SEO audits are critical to the ultimate success of a campaign. A report from Conductor found that search marketing strategists must consistently audit their campaigns to leverage new...
MemeBridge Announces Name for Forthcoming SaaS SEO Service Offering
PR Web (press release)
MemeBridge has announced a name it's forthcoming SaaS (Software as a Service) SEO (Search Engine Optimization) service offering -- SEOMutt. The software is designed to act as a faithful companion to a webmaster, to guide him through the process of ...
Google Zeitgeist: Larry Page on Search, Google+, Motorola & More
Search Engine Watch
He described his motivation to launch a search engine by sharing an experience from Stanford, where he was involved with research into ranking web pages. He found search engines at the time lacking, saying queries returned random web pages. ...
What's The SEO Impact Of Page Auditing?
Mediapost.com
Miranda Miller points to Conductor's Part II release of its Unoptimized SEO series, How SEOs are Missing out on Natural Search Traffic by Neglecting On-Page Auditing. The study examines SEOprofessionals' on-page auditing behavior and their attitudes ...
Search engine wars - Is the empire striking back
State of Search
Peter has been around the industry for a while now, having previously headed up both search andSEO operations at Connectpoint (now Amaze) and Mediavest and now Head of Search at Brilliant Media - during which time he has had the opportunity to work ...
TrueView Video Ads Open Treasure Chest of AdWords Inventory
Search Engine Watch
As YouTube is the second largest search engine in the world, this change brings with it a massive increase in available search inventory for Google AdWords advertisers who are part of the limited beta test. Whilst current YouTube advertisers will see a ...
To Complement its Search Engine, Facebook Launches People, Pages, and Places ...
Inside Facebook
The product also handles some use cases its own search engine isn't as apt for. Once users arrive at a Page or Place, their standardized layout of those webpages makes them effective for this. Google Places search results are a already a highly ...
Job seekers flock to Indeed's new search engine
Ct Post
A Stamford-based job search aggregator has started its own search engine, going head-to-head with long-established online employment boards. Indeed Resume, developed by Indeed.com, went live this month and is already a vastly popular option for job ...
Amazon “Fire” Android Tablet Undermines Google
Search Engine Land
Microsoft could pay Amazon (speculating here) to make Bing the default search engine on Fire, and so on. My prediction is that Amazon Fire will destroy all other Android tablets in terms of sales. Google will be forced to respond by building its own ...
How You Can Build Links Easily With Product Reviews
Search Engine Land
The art of building links to increase search rankings has been a big topic in the SEO community for a long time. This always seems to be the topic of discussion at the Search Engine Optimizationmeetings I attend each month. ...
Conquer Link Directory Best Practices for SEO
SEOmoz (blog)
As David Mihm points out, the search engine's local ranking algorithms work much differently than the search algorithms. For local SEO, search engines trust verifiable information from local portals such as Superpages and Judy's Book. ...
Top 10 Retail SEO Mistakes UK Brands Are Still Making
SEOptimise (blog)
Last week I asked on Twitter to see what common SEO mistakes were still being made by retail websites. This received a great response, so I thought I'd share the top replies with our readers. I've picked some UK high street retail examples to help ...
GE Google Electric: Google Invests in Residential Solar Energy
Search Engine Journal
Although it is unable to use renewable energy for its high-consumption data centers, the recent move to fund solar technology reflects the largest Internet search engine's long-term commitment to a greener planet.
Fathom Unleashes New Product, Website, Rebranding
PR Web (press release)
Fathom has been doing this for more than 14 years, and this focus explains how it has earned a top 25 placement out of 10000 search-engine marketing agencies for the past five years (per Advertising Age magazine). “We make it simple for our clients by ...
Fresh Rank Brings Excellent Range Of SEO Services That Help Customers ...
Emailwire (press release)
The online competition level is soaring high in every niche and without adequate professional search engine marketing support it will certainly not be possible for webmasters to reach the top of the search results. Freshrank offers guaranteed SEO ...
Marin Next Makes Advanced PPC Budget & Bidding Recommendations
Search Engine Watch
Marin Software VP of Marketing Matt Lawson tells Search Engine Watch that Marin Next was developed through the collective experience and best practices they've learned in working with over 800 clients. One of the challenges they had seen with ...
Reputation Management Firm Acquires Media Network
PR Web (press release)
ReputationArmor.com an internet reputation management and web based PR firm announces its acquistion of a large search engine friendly blog network in an effort to generate more coverage for clients. Reputation Armor has also expanded in to global ...
SEO Seminar To Come To Santa Monica On October 15
Santa Monica Mirror
Santa Monica small business owners, web designers, and marketers can learn the ins and outs of SEO from two experts at an all-day seminar to be held Oct. 15 at Blankspaces, located at 1450 Second Street. From 10 am to 4 pm, SEO experts Chad Rutt and ...
A Holiday & Seasonal Event-Driven Link Building Primer
Search Engine Land
With the holiday season fast approaching, let's run through a quick event-driven link marketing strategy primer, with a few examples. For this column, I'll focus on the most basic of event-driven link marketing techniques. With this technique, you get ...
Google gets suburban police department's phone number wrong
Chicago Tribune
An incorrect non-emergency number for Park Ridge Police is listed on the search engine Google. The Google search engine lists an incorrect for the Park Ridge Police Department, sending calls to a person in the department instead of a 24-hour ...
Will New .Brand Domains Supercharge Your Search Ranking?
ClickZ News
There is a great deal of interest and debate surrounding the question of how the new, upcoming top-level domains (TLDs) will affect search engine optimization. With quite a lot of this debate fueled by speculation, it's difficult to deliver a ...
Key Factors In Google News Rankings
Search Newz
Andrew Shotland of Local SEO Guide has come up with a full fledged web site, wherein he has tried to document the top 10 positive as well as negative factors as far as Google News ranking is concerned. According to him, the top 10 positive ranking ...
SEO Shortcuts Take You Nowhere Fast | Search Engine Journal
By Nick Stamoulis
Nick Stamoulis, a search engine marketing industry veteran, is the President of search enginemarketing company, Brick Marketing. Nick Stamoulis also writes daily in his SEO blog, the Search Engine Optimization Journal and publishes one ...
Search Engine Journal
PubCon Las Vegas 2011 To Feature Potent SEO Conference ...
By Lane R. Ellis
One entire sub-conference will be devoted entirely to PubCon's famously strong search engine optimization (SEO) sessions and will feature many of the world's top SEO speakers. Enjoy a full slate of SEO sessions including "Social Media ...
PubCon
Search Engine Marketing: 5 Ways to Improve Your WordPress for ...
By Plugins2k
Whether you work for an internet marketing company or are simply trying to promote yourself, blogging is an extremely important component to any Search Engine Optimization (SEO) campaign. Of all the blogging platforms, WordPress.org has ...
Plugins2K
9 Frequent SEO Campaign Bloopers | SEO Blog | Excira
By Shannon Steffen
Managing a Search Engine Optimization (SEO) campaign is a lot like building a house. There are numerous factors that need to be understood and implemented in search engine algorithms, you truly need to be aware of all of them to ensure ...
Excira SEO and Social Media Blog
5 Important Ways to Not Fail in SEO | Search Engine People | Toronto
Matt Brown of Evolving Interactive talks about five of the basic fundamentals of SEO, including patience, varying white-hat strategies, and organization.
www.searchenginepeople.com/blog/5-no-fail-seo.html

SEO Specialist Launches Free Webpage Review Tool
San Francisco Chronicle (press release)
It's usually more helpful to get a hands-on review from a SEO specialist, but this tool is currently being evaluated in beta testing. Search engine optimization is complex and depends mainly on web page factors and link building. ...
Covario and Nikon Win OMMA Award for Best SEO Campaign
MarketWatch (press release)
"The OMMA judges clearly acknowledged the results of our SEO campaign, which moved Nikon to top of their product category from the vantage point of the world's leading search engine." The OMMA awards for Online Advertising Creativity have been ...
Business Wire Receives US Patent for the Process of Optimizing, Distributing ...
MarketWatch (press release)
The unique proprietary approach to maximizing the Search Engine Optimization (SEO) for press release content is the result of years of research and development and considerable investment. The newly patented process helps users to increase the ...

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