Google: Inside Search

How to increase your search engine optimization

How to increase your search engine optimization
USA Today
This process is called search engine optimization (SEO). It's certainly legal and quite common. By Kim Komando Big problems arise when you employ illegal tactics, often referred to as "black hat SEO." It's usually masterminded by outside firms to lift...
Chinese search engine plans overseas expansion
AFP
BEIJING — The head of China's biggest search engine Baidu has said he aims to make it a household name in at least half the world within a decade, according to a company statement. Baidu chief executive Robin Li made the comment in a meeting earlier ...
gShift Labs raises $1.6 million for upgraded SEO
VatorNews
gShift Labs, provider of a search engine optimization (SEO) software system, announced Friday that it has received a $1.1 million investment from GrowthWorks, a Canadian venture capital firm. In addition, the startup will also be granted another ...
5 Ways SEOs Can Work with Social Media Managers
Search Engine Watch
Twitter too is constantly updating their internal search engine, so getting found inside Twitter searches becomes critical as well. Inserting one good keyword in each tweet is a good tip to share with social media managers. ...
Google To Solve Pagination SEO Issue
Search Engine Roundtable
At SMX yesterday, during the Pagination & SEO session, Google revealed their solution for one of the biggest issues in SEO, dealing with pagination. The issue overall is when you have pages that need to be split up, either one article split into three ...
Searchmetrics Essentials Unveiled; SEO+SEM and Social Tools Integrate
Search Engine Watch
The Social component is a standalone tool that also integrates with the SEO + SEM tool within the Searchmetrics Suite. Dr. Horst Joepen, Searchmetrics CEO, explains, “Many tools on the market pull from third-party data sources, but this provides no ...
Search Engine Wars: Changes to Bing, Blekko, and Google Search Engines
Muncie Free Press
INTERNET - While search engine giants Google and Bing (which now supplies results for Yahoo) are making changes in the public spotlight, new search engines like Blekko are innovating on the sidelines, slowly growing their followers. ...
Keyword Metrics for SEO (And Driving Actions from Data) - Whiteboard Friday
SEOmoz (blog)
The other thing that I'd highly recommend that you put in here along with this column is . . . so, search engine, market share, you versus the average market shares, and then you also want to have something like a conversions data. ...
Kenshoo & Covario Team Up on SEO, PPC, Social & Local
Search Engine Watch
by Miranda Miller, September 16, 2011 Comments Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. In addition, the two have agreed to partner ...
Google to Provide Daily Deals Search Engine for China
Daily Deal Media
Whether Google chose to shun Groupon or the other way around is not clear but according to Rob D. Young of Search Engine Watch: While Google suffers in the face of Groupon in the US, Groupon hasn't been able to get a foothold in China – despite efforts ...
Optify Announces Partner Program for Agencies
Search Engine Watch
Online marketing agencies lacking in-house SEO, social media, lead generation or marketing analytics capabilities can expand while taking advantage of volume discount pricing by offering these solutions through Optify. “We've seen success from early ...
Beyond Rankings: Actionable SEO Reports Your Boss Will Love
Business Insider
Think of SEO in terms of organic impressions and then look at CTR, either on the site- or keyword-level by exporting the CSV or scraping Webmaster Central. Once you do that, pick any conversion metric and see how many times it showed in the SERPs, ...
Roll Out The Decorations, The Holiday Etailing Season is Here
Search Engine Land
Growing up, the holiday season always started early in our house. It started in April to be exact. No, we didn't put up the tree or start decorating the house (did we even take the lights down from last year?), but my mom would always start asking that ...
EU Signaling It May Tolerate Google's “Dominance” Of Search
Search Engine Land
According to comScore Google is far and away the dominant search engine in most markets around the world. Out of roughly 40 countries measured Google is number one and has more than 50 percent market share in all but five:
4 Point Twitter Audit: Becoming A More Beloved B2B Brand
Search Engine Land
Armed with this roadmap to a more beloved B2B brand on Twitter, go forth, and start engaging your target community! Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
McCann Erickson Manchester launches specialist media arm - McCann Talk
The Drum
The new division will offer clients a mix of disciplines including digital engagement, SEO, social media, PR, community engagement and events and follows the demand by recent clients such as Wickes and Halewood International for integrated campaigns ...
Targeting most important element of mobile marketing
Brafton
SEO campaigns that include key search terms aimed at local audiences can be used to reach relevant mobile audiences. Jumptap said more money and efforts are being directed toward mobile marketing in its release. Seventy-nine percent of marketers ...
Social Network Spam and Author/Agent Rank
SEOmoz (blog)
In my talk, I showed some information from patents that talked about how a search engine might detect a person's topical relevance and authority and use a scale on which to pass link juice from their social shares or not. Let's explore some of these a...
Google launches airfare search in a low key affair
Computer Business Review
Search engine company has launched its troubled flights search feature in a low key affair this week. The company added http://www.google.com/flights to its search feature with a revised approach to airfare queries. At present, the feature supports ...
Will AOL Buy Yahoo or Just Partner Up?
NewsFactor Network
Google presently commands a nearly two-thirds -- 65.5 percent -- market share in the search-engine arena, according to the latest statistics from comScore," said analyst Laura DiDio of the possible partnership between Yahoo, AOL and Microsoft on ...
The holy grail of marketing — Tapping into the social matrix [WordCamp]
Memeburn
We investigated both tracks of the conference, the publisher track which focused on blogging, content creation as well as light SEO elements and the tech track which appealed to programmers, plug-in creators and web developers. ...
Web terms SME operators need to understand #7: Search Engine Optimisation
SmartCompany.com.au (blog)
Whereas pre-internet this goal was achieved by purchasing as big an ad in Yellow Pages and local papers as you could, these days its all about being prominent in the all important search engine results pages. This in turn is achieved via search engine ...
SEO vs. PPC: #SMX Panel Recap
By PattyBaragar
... organically for the same term? Learn how PPC & SEO work better together in this panel recap from SMX East 2011. ... On Tuesday Search Engine Land wrapped another successful show at SMX East in the big apple. A group of people from ...
Trada
How to Use Free SEO Analysis Tools to Improve Your Website
By hauselber@gmail.com
If you have a website then one of the things you will need to learn about is SEO or search engine optimizationSearch engine optimization is the process of setting up your website so that it has increased chances of higher search engine ...
Five Ways to Use SEO for More Effective Corporate Blogging ...
By Tom Johansmeyer
Using a corporate blog to bring in a targeted audience is pretty easy when you have your search engine optimization plan nailed down. You can use SEO to cut through the many people on the web and bring in those who matter most to you, ...
SocialTimes.com
4 Top SEO Applications for the iPhone | Search Engine People ...
SEO Stats is a great application for all levels of SEO's, and is free! This application is particularly great for checking your ranking. Not only can you check your ...
www.searchenginepeople.com/blog/seo-apps.html

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