Google: Inside Search

Google Ad Controversy Prompts Finger Pointing

Google Ad Controversy Prompts Finger Pointing
InformationWeek
On Monday, search marketing blogs SEO Book and Search Engine Land took note of a series of sponsored blog posts that identified Google as the post sponsor. Such attribution represents proper marketing disclosure and wouldn't be noteworthy were it not ...

Say what? Google breaks own policies for Chrome paid posts [update]
CBS News
Search Engine Land's Danny Sullivan reported that some paid posts included a promotional video and link to Google Chrome's download page. Incoming links affect a website's search engine optimization (SEO) and Google PageRank. ...

Build SEO Momentum in 2012, Not Resolutions
Business Insider
and, of course, to your 2012 search engine optimization campaign. Resolutions are shiny and, as such, rarely stick. If something wasn't important enough to you last year to get it done that won't magically change because the ball dropped again in Times ...

10 Brand-Building Steps For Beginners
Fast Company
Use WordPress or Blogger because they are free, hosted, and have some built in SEO(Search Engine Optimization) juice. Point the DNS to your brand domain. Your domain registrar can help you do this. This will stop your blog's address from being ...

Fast Company

Seo News – Top Brands of 2011
SubmitEdge SEO News
Google was rated as the most visited US web brand in 2011. This victory was not terribly stunning as defeating Facebook and rival internet giants Yahoo! and Microsoft to gain the top spot is not something new for Google. While not all of the products ...

Optimize This! What You Need to Know About Search Engine ...
One facet that frequently gets outsourced is search engine optimization. It's a hazy field, one which isn't clear to many launching a successful business. But it doesn't have to be mysterious – you should be a knowledgeable consumer of SEO ...
Blogtrepreneur | Entrepreneur Blog

BizCloud Provides SEO Tips for New Websites
TheHostingNews.com (press release)
(The Hosting News) – Search engine optimization, referred to more frequently as simply SEO, continues to grow in importance as website and business owners realize the importance of making their sites easy to find in top search engines, such as Google, ...

TheHostingNews.com (press release)

3 Common B2B SEO Mistakes
Customer Think (blog)
It's very easy to make small mistakes with your company's B2B SEO campaign that can have lingering effects on its long term success. Many B2B companies don't even realize they are making these simple mistakes and can't understand why their SEO campaign ...

What To Do & Avoid To Make Your Job Happier In 2012
Search Engine People (blog)
In that time, I've seen dozens of blog posts with the same headline: "SEO is Dead." Clearly, that isn't the case. Instead of fearing change and declaring an entire industry obsolete, make 2012 a year of adaptation. If a search engine makes an update, ...

SEO – Not a Sprint but a Marathon
Business 2 Community
Changes in the search engine world, changes in your competitive landscape, changes in the focus of your business, and website changes and redesign all have the potential to take a toll on your rankings, and you need to spot that quickly so corrective ...

Why Great Content Doesn't Guarantee You Links
Search Engine Journal
As a modern, 'White Hat SEO' the whole world tells you that content is king. Creating something that is engaging, relevant and link worthy takes time, skill and therefore money. Whether that's in opportunity cost for your time or actually hiring ...

Optimize Facebook Open Graph Tags: They Are the 50%
Search Engine Land
But it occurred to me that in many situations, the message you hope to display in asearch engine might be very different than the message you want to share in Facebook. This is simply because information is found differently on a social network than ...

Search Engine Land

Google Gobbles Up More IBM Patents: Report
eWeek
The SEO by the Sea blog found that Google acquired more than 217 patents from IBM at the end of 2011. Bill Slawski, author of the blog that focuses on search and SEO issues, said in the last week of 2011, Google acquired 188 granted patents and 29 ...

Interview #1 with Joanna Lord for PPC Beginners
Search Engine Journal
Her diverse experience in data analysis, paid search marketing, search engine optimization and content creation enables her to provide tactical acquisition strategies that work. On a personal note, if you ever get a chance to attend a conference where ...

Search Engine Journal

Can New Multilingual Markup Create Advantages For Big Brand Optimisation?
Search Engine Land
Instead, let's look at how we would set up to take advantage of Google's new markup support to deliver SEO performance in multiple markets without triggering duplication filters. Multiple pages which are largely identical (so, not translations) but are ...

Search Engine Land

Link Building Tool Review: Ontolo
Search Engine Land
Welcome back to the first Link Week of 2012, I hope you enjoyed the holidays and had a great New Year celebration! The current Ontolo toolset is owned by partners Ben Wills and Andy Davidoff and has been a work in progress since 2008. ...

Search Engine Land

Autonomy, HP Company: Promoting Optimost campaign bid optimization technology ...
Search Engine Strategies (SES) Conferences & Expos
http://www.autonomy.com - Byron Gordon, SEO-PR, interviews Matt Malden, Autonomy, an HP (Hewlett Packard) Company, exhibiting as a Gold Sponsor at SES Chicago 2011, and promoting its Autonomy Optimost campaign product. ...

Importance of Online Reputation Management
Industry Today (press release)
SEO reputation management is a new buzz word in SEO industry. Search engine optimization and online reputation management must go hand in hand to achieve top rankings and better reputation for your business. Search Engine Reputation Management is ...

Industry Today (press release)

Banking on Baidu
Motley Fool
By Rick Aristotle Munarriz | More Articles Companies pay a lot of money to move to the top of a popular search engine's result pages. In China, all you need to do now is be a major state-owned bank. China's Ministry of Public Security is requiring ...

Facebook among most popular websites visited by council staff
BBC News
Some of the most visited sites include social networking website Facebook, retailer Amazon and search engine Google. The TaxPayers' Alliance said council staff logging on to Facebook was a waste of public money. Councils said they had strict policies ...

BBC News

Google's Jaw-Dropping Sponsored Post ... - Search Engine Land
By Danny Sullivan
“This Post Sponsored By Google”. Aaron Wall wrote about the campaign today at SEO Book, spotting how a search for “This post is sponsored by Google” brings back over 400 pages written apparently as part of a Google marketing campaign: ...
Search Engine Land: News & Info...

8 Predictions for SEO in 2012 | SEOmoz
By randfish
Rather than changing SEO, mobile and tablet adoption has merely meant that there's more searches around local and location and that the web as a whole is a bigger part of people's lives than ever before. Software will .... Today, SEMPO, Market Motive, Inbound Marketing University (from Hubspot), Search Engine College and a variety of others provide this service, but none of them are yet at scale or universally respected by hiring managers and companies in the field. It's hard to ...
SEOmoz Daily SEO Blog

What the SEF is Your SEO Doing? | Search Engine Journal
By Stoney G deGeyter
I've worked with a number of website designers and developers over the years, many of them good people with a ...
Search Engine Journal

How Do Sites that Don't Know SEO Rank Well | HigherVisibility
By Andy Garner
Certain search engines may overlook a website's poor SEO optimization if that website has compelling and quality content. In fact, many search engine crawlers are now designed to try to factor in the supposed quality of a website's content ...
HigherVisibility

Search Engines Are Winning the War on ... - Search Engine Watch
By Miranda Miller
SES Conference & Expo features presentations and panel discussions that cover all aspects ofsearch engine-related promotion. Hurry, early bird rate expires February 3! Google • Amit Singhal ...8 Durable SEO Elements. September 26, 2011 ...
Search Engine Watch

The Best SEO Practices and Tips 2012
By DiTesco
SEO, or search engine optimization has been a much discussed and debated topic. IMO, I think it will continue that way, for as long as there are search engines and most importantly when users continue to make use of them. There are studies ...
Home Based Business Resources

Get Top Listings With These SEO Tips | Organic Search Engine ...
When getting your strategy together for search engine optimization, remember that content is king. Focus on a keyword to keep your content short and sweet. Paying attention to grammar and spelling is crucial. Content is king when it comes to ...
Organic Search Engine Optimization

What's New in SEO for January 3, 2012 - Search Engine ...
By SEO Journal
So there you have it, the latest news in search from Google, Bing and Yahoo. We will be bringing you more exciting updates and news related to SEO and the world of search engine optimization each week, so check back often! January 3 ...
Search Engine Optimization (SEO) Journal

Balancing SEO and copywriting best practices: a true story | SEO ...
By Laura
Nick Stamoulis is an SEO consultant and President of Brick Marketing. With over 12 years of B2BSEO experience, Nick Stamoulis shares his knowledge by posting daily SEO tips to his blog, theSearch Engine Optimization Journal, and ...
SEO Copywriting

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