Google: Inside Search

Search Rankings vs. Search Placements

Search Rankings are Dead: Long Live Search Placements
Search Engine Land
We no longer have search engine rankings. We have search engine placements. Okay, I am not really declaring ranking reports DOA. In fact, Google and Bing provide nice ranking reports in their respective webmaster tools. On the plus side, these reports ...

Search Engine Land

Search Engines & Opinions: Just How Trustworthy Are Search Results?
Search Engine Watch
Influencing public opinion can be very lucrative for the companies involved and they increasingly resort to search engine optimization (SEO) to aid their cause. There are probably many reputable sources for and against any claim you would like to make. ...

App Discovery: The new SEO?
Savannah Morning News
Unless you've been living under a rock for the past two years, you've at least heard of SEO (search engine optimization). The skinny is that because so many consumers use Google, you want your website optimized to appear as high in Google's search ...

Calculating Online Marketing's ROI: Why CFOs Must Get Involved in SEO
CFOworld
That's where search engine optimization, or SEO, comes in. This term refers to the tactics a company can use to boost its rankings within the results produced by the major search engines, like Google and Yahoo. That's key, since few consumers bother ...

Improving Internet Marketing ROI Through Search Engine Optimisation
Promotion World (press release)
Search engine optimisation is perhaps the most vital single area for marketing investment. Studies have shown that many small and medium sized enterprises consider search engine optimisation to be the most indispensable area for marketing spend. ...

Why Search Marketers Must Use AdWords Ad Extensions
Search Engine Watch
by Dave Ragals, January 19, 2012 Comments In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. ...

Google's new search engine may be crossing the line, some say
Southgate News Herald
By Erica Perdue The search engine site that dominates the market unveiled a new feature called 'Search Plus Your World,' which has antitrust experts convinced it is an intrusion of privacy. 'Search Plus Your World' taps into Google +, Google's social ...

Getting Your Foot in the SEO Door
QueryClick (blog)
Growth continued in 2010, showing that companies are continuing to shift their budgets from traditional forms of marketing activities to search engine marketing. According to Global Industry Analysts, the global market for SEM is expected to reach ...
 
QueryClick (blog)

Speakers Announced for Search Marketing Expo - SMX West; Rates Increase January 29
San Francisco Chronicle (press release)
The faculty for Search Marketing Expo - SMX West features more than 130 of the world's leading authorities on search engine optimization (SEO), paid search advertising (PPC), social media marketing and other internet marketing topics. ...

Five Common Guest Posting Mistakes & How to Avoid Them
Search Engine Journal
So much so that I think using an opening sentence along the lines of “guest posting is becoming a very popular link building tactic” is becoming pretty popular in SEO and link building articles. You see a lot of these types of articles talking about ...

6 Tips for Being A Good Blogger in 2012
Search Engine Journal (blog)
The SEO/Web marketing industry is filled with extremely intelligent people that read all the time. They can see fluff content a mile away and I personally won't go back to a site that has wasted my time. Updating your site with good content is ...

Search Engine Journal (blog)

Time Management for SEO
SEOptimise (blog)
Over the last few months I have been trying to work on improving my time management skills, not only at work but in my personal life as well. I am forever being told that I am late or don't do anything on time, and that is just from the wife. ...

Increase Retail Sales From Mobile Devices In 2012
Search Engine Land
2011 was the year that shopping on mobile devices moved into the mainstream. It won't be long before the majority of retail sales are made from tablets and mobile devices rather than laptops and desktops. With mobile usage increasing dramatically in ...

Search Engine Land

Keep Pace with Search Marketing Changes – Attend SMX West
Search Engine Land
Attend Search Engine Land's SMX West, February 28 to March 1 in San Jose. With nearly 60 sessions across 15 topic tracks on the SMX West agenda, you can customize a program to suit your needs. Whether you're an expert or new to search marketing, ...

Search Engine Land

Never Worry About an Algorithm Update Again, a History
SEOmoz (blog)
Then came PageRank - Google realized that their search engine would be most successful if people had to "EARN it" by getting links from quality sources that had anchor text in those links. Google realized that too much money was at stake to just ...

EU to decide on Google, Motorola Mobility deal Feb 13
Reuters
| BRUSSELS (Reuters) - EU regulators set on Thursday a new February 13 deadline to decide whether to clear Google's takeover of US handset maker Motorola Mobility after the Internet search engine came forward with new documents to support its case, ...

Internet Marketing Company Announces Campaign to Stop SOPA and PIPA
Promotion World (press release)
Furthermore, the bills will impose harmful regulations on American business, and would slow economic growth in the US SEO, or search engine optimization, is the process of making a website appear higher in the search results of online search engines ...

PPC on Brand Terms: Pros and Cons
Small Business Trends
You take up more space on the search engine results: By having your PPC ad show up you increase the amount of real estate you occupy, thus increasing the likelihood that a search user ends up on your site. You control what your listing says: Organic ...

Small Business Trends

Jerry Yang departs from Yahoo!
Internet Marketing News
By ClickThrough Marketing | Today The co-founder of the search engine Yahoo!, which first appeared back in 1995, has announced his resignation, effective immediately, according to an article published by Search Engine Watch. ...

Facebook Launches 60 New Timeline Apps - Search Engine Watch ...
By Miranda Miller
SES Conference & Expo features presentations and panel discussions that cover all aspects ofsearch engine-related promotion. Hurry, early bird rate expires February 3! Facebook • Open Graph protocol • Airbnb • BranchOut • LivingSocial ...
Search Engine Watch - Latest

Top 7 iPad Apps for SEOs | SEO.com
By Tyson Hymas
For those just starting out in the realm of SEO, SEO & SEM Glossary, by 138App.com, is a very helpful tool. Because many specialists seem to speak in code when they are talking about search engine optimization, you can easily keep up with ...
SEO.com

Common Onsite Enterprise SEO Challenges - Search Engine ...
By Nick Stamoulis
While the same white hat SEO guidelines should apply to all websites regardless of size, larger websites (think 1000+ pages) face a unique set of challenges that smaller website may not have to deal with. Smaller websites are often able to ...
Search Engine Optimization (SEO) Journal

5 SEO Trends Writers Should Target in 2012
By FreelanceSwitch.com
Irrespective of what kind of online content you write, it always helps to know about search engine optimization, or SEO. If you are new to SEO, you should look at our SEO guide for deeper information on the subject. It helps to know that SEO is ...
FreelanceSwitch

Is SOPA Going To Affect SEO?
By krishacetravison
I'm just wondering right now, if the SOPA becomes a total law, what will be the state of SEO after that? Do you have any idea? I think it will have an impact in online.
Tycoon Talk

How Google+ is Changing SEO
By Clayton P.
Last week, you were just going along planning the same old Search Engine Optimization (SEO) game, making sure your website was optimized so that search engines would rank it highly in search results. You were making sure you had a ...
HostDime Blog

How To Kick-start an SEO Campaign | SEO Theory – SEO Theory ...
Algorithm analysis, Web community relationship analysis, SEO practices and .... Search engine optimization requires some creativity both in the strategy and the ...
www.seo-theory.com/.../how-to-kick-start-an-seo-campaign/

SEO is dead. Again.
Jeremy Schoemaker posted on 10 December 2005 with the title “SEO is dead”, but if you look in ...The Search Engine Strategies 2005 conference homepage ...
www.currybet.net/cbet_blog/2012/01/seo-is-dead.php

The Blogger Outreach Tactics Your SEO Team Wants You To Learn
Much of blogger outreach is focused on benefits to the client's SEO. Learn how to build mutually beneficial relationships that will improve both the client's and the ...
www.blueglass.com/.../the-blogger-outreach-tactics-your-seo-t...

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