Google: Inside Search

Microsoft Rebrands Search Engine

Microsoft Rebrands Search Engine With 'Bing Is for Doing'
AdAge.com
Microsoft will unveil a new tagline for its search engine, "Bing is for Doing," with a big-budget spot during the NFC championship game this Sunday. The campaign, from Publicis Groupe's Razorfish, will feature winter-sports athletes. ...

A Search-Engine Startup with the Frequent Flyer in Mind
Entrepreneur
A search engine with the frequent flier in mind, MileWise allows travelers to find flights that can be purchased with cash, airline miles or hotel and credit card points. The site also recommends the best ways to pay based on users' individual rewards ...

Entrepreneur

Website Usability 101 For SEO Professionals
Search Engine Land
SEO professionals? Search engine optimization has fundamenal building blocks. So does usability. Website usability professionals typically measure: Let's look at each of these items individually and how they pertain to the field of search engine ...

Search Engine Land

Labor dept. revs its new search engine, says it will help jobseekers customize ...
The Star-Ledger - NJ.com
By Stacy Jones/The Star-Ledger John Moore/Getty ImagesOnRamp, a new search engine on Jobs4Jersey.com, maximizes a job applicant's skills. One of the system's most exciting features, said labor department officials, is its ability to look past job ...

The Star-Ledger - NJ.com

Top five KPIs for SEO campaigns
Econsultancy (blog)
It shows how much your target keywords have improved or dropped in the search engines throughout the SEO project, and higher ranks is what you're doing SEO for, right? The only problem with using search engine rankings as your main KPI is that you ...

Econsultancy (blog)

How Search Engine Optimisation and Social Media Are Becoming One
Huffington Post UK (blog)
Search engine optimisation (SEO) is the way of improving visibility by trying to ensure one has as high a web ranking as possible when relevant searches are undertaken. This is visibility in 'unpaid' or 'organic' search results as opposed to those ...

Google's New Page Layout Update Targets Sites With Too Many Ads
Search Engine Watch
Here's what Search Engine Watch's homepage looks like using this tool. Because this is an algorithmic penalty, not a manual penalty, changing your page layout is one way to recover rankings. Says Google: “If you decide to update your page layout, ...

Best SEO, Social Media, and Marketing Blogs
Business 2 Community
And that's why I'm always on the lookout for helpful blogs that provide tips and tricks for search engine optimization, web development, social media, and marketing from those who truly know what they're talking about. Search Engine Watch – Search ...

An Interview With A Google Search Quality Rater
Search Engine Land
Leapforce's website doesn't indicate how many are in its program, but the job listings page includes opportunities with names like “Search Engine Evaluator,” “SocialSearch Engine Evaluator” and “Search Quality Judge.” The Quality Raters' work has...
 
Search Engine Land

How America's Search Trends From 2011 Makes Google+ Stand Out
Search Engine Land
In late December 2011, we tracked the top keywords within each search engine in Searchlight, Conductor's SEO Platform. Many of the queries are, of course, timely and took place over the course of the year (eg 'Casey Anthony trial'). ...

Search Engine Land

Tools to Monitor Online Reputation Across Different Languages
Search Engine Watch
Google is the single most widely used search engine worldwide and is usually the most important for Western businesses. But remember other local competitors have greater shares within certain markets. Baidu is the market leader in China, for example, ...

AdGooroo Trademark Insight Tool Makes Infringement Monitoring A Breeze
Search Engine Land
AdGooroo is well known in the SEM industry for their SEM Insights and Natural Search Insights products that help marketers get a very accurate view of paid and organic listings on Search Engine Results Pages. In full disclosure, I've been using ...

Search Engine Land

How To Get The Equivalent Of $100K in PPC Ads For Free
SEOmoz (blog)
Here are the SEO tactics we used to get the equivalent of $100K in PPC ads in 2011 for free. Starting in early 2009, we took 18 months to build a subscription-based information service for investors. Half way through that process we started thinking ...

SEOmoz (blog)

Scoop This: A Comprehensive Guide to Scoop.it for Content Curation
Search Engine Journal
As an SEO and content development company, we're always brainstorming to find new ways of building our reputation, generating interest and, of course, driving traffic to our site and blog. As people who appreciate good content and would love to write ...

App Maker Marketing Tip: Using Mobile Application to Boost SEO Visibility and ...
Caribbean Media Vision
If so, then you should use it as a leverage to improve your SEO efforts. There are many ways an app can help with your online presence and overall success. Find below some of these strategies: Mobile app review sites -One of the easiest and most ...

Mobile Marketing Map by BlueTrain Mobile Released Today
MarketWatch (press release)
With 130 resources in 23 categories, the Mobile Marketing Map is the easiest way to find to everything mobile, including industry news, analysts and blogs, mobile emulators and tools, mobile advertising and SEO, QR code generators, stats about the most ...

5 things Google Analytics can do for you
Online Media Direct Ltd (blog)
Track the progress of an SEO campaign. If you're going to contract an agency to doSEO for you, it's only natural to expect to see quantifiable results. The best SEOcompanies are only too happy to provide figures on how much traffic you're getting and...

Online Media Direct Ltd (blog)

Google Penalizes Ad Heavy Sites, SOPA Activism & Yang Resigns From Yahoo
YouTube
SMX Israel was this past Sunday and I posted the big recap. That was this past week at the Search Engine Roundtable. Google Page Layout Algorithm & Penalty : http://www.seroundtable.com/google-page-layout-penalty-14612.html Google Acts For SOPA But ...

SEO workshop confirmed for AM Digital Dealer Conference
AM-online
Dealers can refresh their knowledge of search engine optimisation (SEO) as well as pick up new tips on how to improve Google rankings at an interactive workshop at the AM Digital Dealer Conference on February 21. Razsor will be hosting the workshop ...

AM-online

The Online Marketing You Need to Kick Start Your Business
The NextWomen Business Magazine
Blogging is a key factor of a successful SEO campaign as when blogs are shared online they generate links back to your blog and website. Multiple, quality links to your website can help to improve your website's position in the search engine rankings ...

The NextWomen Business Magazine

Google Miss Hands Losses to Bullish Traders
Bloomberg
Play Video Play Video Play Video Play Video Google Inc. (GOOG) options traders who made bullish bets before the company's quarterly report yesterday suffered the US derivatives market's biggest losses today after the search-engine operator missed ...

Bloomberg

Why You Need Better Content, Not Just More Content
SYS-CON Media (press release) (blog)
As part of a marketing evaluation we delivered to a client this week, we covered Search Engine Optimization (SEO), and in particular how the volume of indexed content plays a major role in the success of any SEO effort. The situation was simple: one of ...

SYS-CON Media (press release) (blog)

Timing of Facebook Posts Crucial for SMBs
Infoboom
The goal for any small business Facebook page or blog is to receive traffic, and thanks to search engine updates like Google's, this content must be of high quality and valuable to users in order to generate positive SEO. ...

Google Announces Above-the-Fold Algorithm Change | Search ...
By Alan Bleiweiss
If you want to succeed in SEO at the highest levels, and if you haven't already learned the concepts of UX, or how UX might be interpreted through the lenses of search engine algorithms, this is your wake-up call. You'd be wise to educate ...
Search Engine Journal

Metatags and SEO - Ecademy
The use of metatags is a pretty hotly debated one in the SEO world. The majority will say something like, it can't hurt so why not? It actually can hurt. So use them properly. Metatags have to match what's on the page, preferably what's in the title ...
Ecademy: user blogs
6 Steps to Creating a Winning SEO Strategy | HigherVisibility
By Adam Heitzman
By now, most businesses understand the basic concepts of SEO but few know how to develop a strategy. Here are 6 steps to create a winning SEO strategy.
HigherVisibility

Weekly Round Up: SEO Tips, Writer's Block, Adsense for Chrome ...
By mondaymorningva
It is one thing for me to blog and share my own stuff here on DavidRisley.com. It is another to share the love and point out some great stuff I've come across in the last week - on OTHER people's sites. And, so... I am starting what will probably ...
David Risley dot com

With Google+ Are Social Media and Search Engine Optimization ...
By Michael Gillen
Search Engine Optimization Manager. fishbat. Michael Gillen has held a lot of jobs before ending up in SEO: editor, public relations specialist, carnie... Now working at fishbat, an online marketing company located in Bohemia, New York.
Social Media Today - The world's...

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