Google: Inside Search

Google Search, PageRank & UI Updates, Bing Design Test & WolframAlpha Pro; What You Need to Know about SEO

Google Search, PageRank & UI Updates, Bing Design Test & WolframAlpha Pro
YouTube - Busy week in search at the Search Engine Roundtable. Google provided the 17 search quality changes they made in January, one being a change to how they pipe in Panda into the overall algorithm.

What You Need to Know about SEO
There's a perception out there that SEO is complex—and so many companies choose to ignore it. But while this perception is somewhat deserved, the building blocks ofsearch engine optimization are actually pretty straightforward. Plus, if you ignore ...


Most searchers don't last longer than three pages
The poll further cements the value of a comprehensive SEO strategy aimed at boosting a business' search visibility – and the need to support search engine optimizationwith quality content marketing that will meet users' demand.


Paid Search Ad Copy Auditing - Whiteboard Friday
SEOmoz (blog)
We are a search engine marketing agency located in Capitol Hill in Seattle. Today I am going to talk to you about paid search ad copy ad testing. We get a lot of questions from potential clients and current clients on sort of effective ways to optimize...

SEOmoz (blog)

Google, Bing gain ground in January, while Yahoo falls
In its January 2012 US search engine rankings report, market research firm comScore found that Google has reassumed control of two-thirds of the search marketing, gaining 0.3 percent in the month. More than 66 percent of search queries in January were ...


Internet marketing news roundup, February 10
AYTM conducted a survey of 400 consumers and found that most use search engines at least once per day, with many doing so even more frequently. With Americans spending $50 billion online in the fourth quarter, according to comScore, the value ofSEO is ...


SES London 2012 Internet Marketing event to feature Kristjan Mar Hauksson
eNewsWire (press release)
The 2012 Internet marketing strategies event, SES (Search Engine Strategies) in London, England between 20 – 24 February, has announced that SEMPO board member and Nordic eMarketing founder Kristjan Mar Hauksson will be speaking during the event.

eNewsWire (press release)

Microsoft unveils adCenter changes
Internet Marketing News
By ClickThrough Marketing | Today Microsoft has unveiled a number of new improvements to its adCenter platform, according to an article published by Search Engine Watch. Changes have been made to campaign budget overview, mobile ad targeting and the ...

A Philadelphia Internet Geek Might Be Able to Solve Rick Santorum's Google Problem
Philadelphia Magazine (blog)
I asked Lance Bachmann, a 38-year-old multimillionaire CEO of, the Philadelphia region's leading Internet marketing and search engine optimization (SEO) outfit, to review traffic data for both sites. “Spreading Santorum is kicking the sh_t out ...

Facebook, Google, and the Economics of Abundance
Here we aren't creating content nearly as much as we are improving Google's search engine. It's as though Google has found a way to crowdsource the extremely labor-intensive task of finding good web pages to everyone on the planet.

5 Must-Have SEO Skills
Search Engine Watch
by Bob Tripathi, February 10, 2012 Comments What kind of skills do search engine optimizers need to succeed in today's marketplace? Should SEOs be siloed into doing just SEO and close themselves out from other marketing skills?

8 Search and Social Takeaways from Covario INFLECTIONPoint 2012
Search Engine Watch
by Miranda Miller, February 10, 2012 Comments SEO agency and software firm Covario welcomed clients, non-profits and media to Huntington Beach for their 6th annual INFLECTIONPoint conference Feb. 6 to 8. The sessions and networking time were ...

International SEO: How To Create A Global Link Building Strategy
Multilingual Search
The importance of links, however, is the same everywhere and therefore getting your global link building strategy right is an essential element of any international SEOproject. Bastian Grimm will be speaking on international link building at the ...

Multilingual Search

Search Engine Spam Hunting
QueryClick (blog)
Following on from my previous guide to search engine spam, I'll outline a couple of tools for identifying common search engine spam techniques and the steps to report spam in this post. Before we set out on our spam hunting expedition there are a ...

QueryClick (blog)

Craig Silverstein, Larry & Sergey's First Hire, Quits Google
Search Engine Watch
Silverstein, who helped build the Google search engine, met Page and Brin while the three attended Stanford University. Silverstein initially connected with Page and Brin by promising to show them a way to compress all links they crawled so they could ...

SEO campaigns aided by reliable mobile website content
A report from Jumptap found that businesses looking to boost their SEO should focus on their mobile websites, as searches from smartphones and tablets continue to grow. Moreover, users conducting searches from their handsets would rather access a ...


Lead Scoring: How B2B Search Marketers Can Lead the Process
Search Engine Watch
Examples of core SEO best practices include: Keyword specific HTML title, Meta descriptions, page headings, web addresses. Cross-links from relevant pages and sections of the website to increase user and search engine visibility.

Now, Mitt Romney Has A Santorum-Like Bing & Google Problem
Search Engine Land
In reality, neither search engine is reporting what's really going on. If you want to understand more about why the deliberately withhold this type of linking data, and why that's bad for those trying to investigate these types of situations, ...

Google Places Can Greatly Help Boost Agents' Real Estate SEO Marketing Efforts ...
SBWire (press release)
Harrisburg, PA -- (SBWIRE) -- 02/10/2012 -- One advantage to being a local business owner is the ability to use Google Places for real estate SEO marketing. Instead of spending countless hours working on building rankings for niche specific keywords, ...

comScore Releases January 2012 U.S. Search Engine Rankings
Sacramento Bee
By comScore, Inc. RESTON, Va., Feb. 9, 2012 -- /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core ...

Google Analytics Update to Organic Reports
Search Engine Land
As many of you know, organic traffic is auto-populated in Google Analytics reports using a defaultsearch engine list curated by Google. It is also possible to add smaller search engines manually into the tracking code snippet, using the _addOrganic ...

Google's Searching Privacy Policies
QueryClick (press release)
SEO Experts at QueryClick suggest that the move by Google to unify its privacy policy will ultimately lead to better search results for users, but could leave the search engine open to greater scrutiny. Rather than operating under 70 different privacy ...

QueryClick (press release)

Youku Video Search Site Leads China's Growing Vertical Search Engine Market
EIN News (press release)
BEIJING, Feb. 10, 2012 /PRNewswire-Asia/ -- A recent report from the China Internet Network Information Center (CNNIC) named Soku, the video search engine developed by China's leading Internet television company, Inc. (NYSE: YOKU) ("Youku"), ...

Off Exploring rolls up mobile, SEO and social media benefits into white label ...
Off Exploring director Doug Campbell believes the app ticks all the boxes in terms of removing the cost barrier to mobile, helping companies with a mobile and social media presence and the related search engine optimisation benefits.


Google Adds Search Engine Market Shares (YHOO, GOOG, MSFT, AOL)
24/7 Wall St.
The search engine wars are rarely front page news any more. Google (NASDAQ: GOOG) has had two third of the US market for so long that the positions of its competitors hardly matter. And Yahoo!'s (NASDAQ: YHOO) product is largely merged with Microsoft's ...

Google Being Challenged By Italian Professor
By Zach Walton · 1 min ago · Leave a Comment The man who helped inspire Google has created a new search engine that will directly compete with the search engine giant. Massimo Marchiori, an Italian computer science professor, launched Volunia to a ...

SEO - All-Access Glimpse into the New SEO for Dummies Book ...
By Jessica Lee
A lot has changed since “Search Engine Optimization All-in-One for Dummies” first hit the scene in 2009 … but then, Web marketing is a fast-moving industry. What hasn't changed, though, are the fundamentals of solid SEO practices.
Bruce Clay Blog
Internet Marketing And SEO | SEO Tips
By Admin
Those who are on a quest for success with dollars making programs will very likely will need to discover at least the basics of SEO. SEO stands for search engine optimization and it's something that Web marketers and on-line entrepreneurs ...
SEO Tips

Die, SEO, Die! | Business 2 Community
By David Mercer
Remember that scene in Fatal attraction with Glenn Close and Michael Douglas, where she just won't die? SEO is a lot like that. Yes, SEO is something that. ... Assuming your content was focused, Google would use its PageRank algorithm to determine the site's importance for various keywords and phrases relating to your content and, hey presto, your content would show up in the SERPs (Search Engine Results Pages). This organic traffic could then be monetized in various ways...
Business 2 Community
Yahoo's Woes In Search Engine Share Continues As Microsoft ...
s (YHOO) woes continues in the core search engine share in January. The company extended its losing streak by witnessing 40 basis points drop in its explicit core search engine share, which has been shared between market leader Google ...
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paid search engine marketing
By Joseph
Listed below are some handy tactics for improving your site's ranking through basic search engine optimization (SEO) methods. You must first get the knowledge about what SEO really is. In an ideal world, it would be people who decided ...
Melville Real Estate Blog

SEO Lessons from Seinfeld – Domain Authority is the Internet ...
By Todd McDonald
If you've been working in the SEO industry for any length of time, you're probably familiar with the concept of “Domain Authority” (DA), “Domain Strength”, etc. For those not in the know, DA essentially refers to the ability of a domain to rank in ...

Enterprise Marketing SEO OPTIMIZATION Tips By using Google ...
By Richard
To ensure that you get certainly one of the a much time tail best seo company, let's assume that your chosen company is often a Denver-based website marketing as well as design stringent. Business owners also need to keep a mind over the different packages to be able to optimise their ...It's constructed from Robots Different, Site Investigation, Site Search engine spiders and Sitemaps. Being better in the major search engines results (and also SERPs) causes it to become more ...

Location, Location, Location: SEO, Google Places, Structured Data ...
A client that has a lot of physical locations asked me how to improve search engine optimization(SEO) for those locations. They have web pages for each of their ...

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SEO OR search engine optimization - Google News