Google Panda Two Years Later

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility: " . . . Luke Beatty, the founder of Associated Content who became a Yahoo VP after the purchase, spoke at our SMX West conference just a couple weeks after Panda hit, and said that two-thirds of Associated Content’s articles were getting significantly less Google traffic. Yahoo took drastic measures to fix things: It killed the Associated Content name and domain, rebranded the site as Yahoo Voices at voices.yahoo.com and deleted more than 75,000 articles in the process. Yahoo Voices is alive today, but it’s operating under stricter content guidelines than Associated Content had. Yahoo also launched the Contributor Academy, which promises to teach users “how to create top-notch Web content” and how to use “ethical, transparent content promotion” to attract visitors. Course names include SEO Basics and Writing Feature-Worthy Content for Yahoo! Sites. . . ."

As Google’s Search Share in China Shrinks, a New Competition Emerges | Search Engine Journal: " . . . Google remains the top choice among searches in the United States and is still the top search engine in the world. However, Google has not been able to establish that same position of strength in China, the world’s most populous nation with a fast growing consumer base. Now the news is getting worse for Google behind the wall as a new competitor is emerging in the search engine business in China. Alibaba, an Internet company based in China, is launching a new search engine titled Aliyun in an effort to not only challenge the most popular search engine in China (Baidu) but Google as well. Aliyun, which will be housed within the AliCloud subsidiary of Alibaba Group, will provide Web surfers with many of the same features that other search engines offer. The page will feature Internet, news, image, and map searches. The map service available on Aliyun will be powered by AutoNavi, a Chinese digital mapping and navigation firm. . . ."


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