Google Uses Search to Predict Box Office Winners | News & Opinion | PCMag.com: " . . ."Whether it's general curiosity or full engagement with a film, moviegoers are constantly searching for information," Google said. "Online engagement through search allows for the ability to interact with moviegoers in real time, giving them the chance to ask questions and receive immediate feedback."
This presents an opportunity for movie marketers to guide conversation through search campaigns. "Ultimately, it is this online engagement that gives us tangible insight into intent," the report said, "arming movie marketers with actionable data in their never-ending quest to quantify 'movie magic.'"
It's unclear if Google saw this coming with The Internship, which follows Vince Vaughn and Owen Wilson as they work their way through the Google internship program. The movie only debuted at No. 4 with $18.1 million, according to The Huffington Post."
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