How to Win in the Google Stock Market - Search Engine Watch (#SEW): " . . . . Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock split every time you find a new winner.
Increasing the Value of Your Keyword Portfolio
Generally, the place to begin is with your ads, seeking to convert more qualified impressions into clicks.
For example, if you provide fresh healthy vegan meals anywhere in the U.S., one of your keywords would likely be the exact match term [vegan meals]. . . ."