Google: Inside Search

FTC Hires Attorney, Eyes Google Search: What's Next?

FTC Hires Attorney, Eyes Google Search: What's Next?
Despite Google's mantra, "competition is only a click away", FTC hires lawyer to head antitrust investigation of Google's search advertising business. This pressures Google to make concessions. By Thomas Claburn InformationWeek For the past three years ...

Why The Antitrust Allegations Against Google Are Absurd
Now the Federal Trade Commission has hired Beth A. Wilkinson, an experienced outside litigator, to head up an investigation into, among other things, whether Google tweaked that search engine to advance its own interests. The accusation sounds slightly ...

'Zerg rush' chews up Google search results
By Doug Gross, CNN The "O's" from the Google image become swarming "zerglings" after a searchfor the gaming term "Zerg rush." (CNN) -- Feeling besieged by pesky little problems today? You might want to be careful with your Google searches.

Google's Destruction Is Already Under Way (GOOG)
San Francisco Chronicle
"The general issue underlying the investigation is whether Google abuses its power in the market for Internet search. Google controls about 66 percent of the United States search market, according to comScore. Microsoft's Bing accounts for about 15 ...

Google 'Zerg Rush' Easter Egg Invades Your Search Results
PC Magazine
By Chloe Albanesius It's Friday, so why not waste a few minutes this morning with Google's latest playable Easter Egg? Typing "zerg rush" in seemingly returns the regular Google search results for this unusual term, but soon, ...

Google gives 'rush' to gamers with Zerg
Fox News
A screengrab of the new "Zerg Rush" Easter Egg in action on Next Slide Previous Slide What a rush! Google has hidden a new Easter Egg on its homepage that's bound to get gaming geeks hyped. Type the words “zerg rush” into the search ...

Google's 'Zerg Rush' Easter Egg Celebrates Starcraft Game
By Ian Paul, PCWorld Apr 27, 2012 8:00 AM If you're sitting at work bored out of your mind right now, try typing in "zerg rush" to Google search and play a fun point-and-shoot that sure beats filling out TPS reports on a Friday.

Google Drive: Half-Baked Cloud, With Scary License
Because it belongs to Google, Google Drive offers some services that the smaller cloud storage services can't. In addition to integration across Google services such as Gmail, Google+, andsearch, the service includes maturing technologies such as ...

FTC Recruits Beth Wilkinson for Google Antitrust Probe
Wall Street Journal (blog)
By Brent Kendall and Joe Palazzolo The Federal Trade Commission announced Thursday it has enlisted a seasoned litigator to help lead its antitrust investigation into whether Google Inc. has abused its dominance in Web-search advertising, ...

Google 'Zerg Rush' To Unlock A Delightfully Geeky Game (VIDEO)
Huffington Post
Tired of the same old Google searches? You type your query, Google returns results, you click the one you want. Yawn. But what if you had to battle Google for your search results? If that sounds like your cup of tea, then type "zerg rush" into your ...

US Escalates Google Case by Hiring Noted Outside Lawyer
Pittsburgh Post Gazette
The Federal Trade Commission is examining Google's immensely powerful and lucrative searchtechnology, which directs users to hundreds of millions of online and offline destinations every day. The case has the potential to be the biggest showdown ...

FTC chairman talks privacy as agency pumps up Google probe
With Wilkinson on board for the Google probe, observers say the investigation has now moved into a higher gear. "They're obviously taking this very seriously," said Ezra Gottheil, an analyst with Technology Business Research. "Google is a very ...

Google 'Zerg Rush' Easter Egg eats search results
Chicago Sun-Times
BY LAURAN BERTA SUN-TIMES STAFF April 27, 2012 11:56AM As users discovered this morning, a Google search of the phrase 'Zerg Rush' releases flying O's from the Google logo which slowly eat your search results if not clicked on.

Google “Zerg rush” to play a hidden game
New York Daily News
Google has planted an end-of-the-week treat for video game fans on its homepage today: a point-and-shoot game hidden within in the search results for the words "Zerg Rush." Enter "Zerg Rush" into Google's search bar, and you'll find your results ...

New York Daily News

Zerg Rush Easter egg and other great time wasters from Google
Los Angeles Times
If you have a few minutes to spare, try typing the words "zerg rush" into Google from the search engine's homeage. Then wait and watch as a hungry pack of Os who start to devour all the words on the search result page. But this isn't just a sit back ...

Google's 'zerg rush' Easter egg and other surprises from the search giant
Washington Post
It's not the first time Google has made headlines for a fun Easter egg or light-hearted hoax. Here are some other examples of Google getting silly. Journalists noticed on April 27, 2012, that if yousearch for "zerg rush" in Google, a series of "o"s ...

Google blames FCC for delays in Street View investigation
Kansas City Star
The move came as the Federal Trade Commission announced it had hired an outside lawyer to run its antitrust investigation, escalating a separate probe into Google's search business. The FTC said Beth Wilkinson, a former Justice Department prosecutor ...

How Google's Drive helps kill Microsoft's Office
This is how a search company can steal the productivity business: By storing work, not helping users edit it. by Rafe Needleman April 27, 2012 10:54 AM PDT Follow @rafe Google's hard drive in the sky, Google Drive, is a big threat to other cloud ...

FTC hires more help in Google probe
CBS News
Full coverage of Google at Tech Talk Former Justice Department prosecutor Beth Wilkinson will take the reins as the FTC digs deeper into allegations that Google Inc. has been abusing its dominance of Internet search to stifle competition and drive up ...
CBS News

FTC hires former DoJ lawyer in Google antitrust investigation
ZDNet (blog)
The Federal Trade Commission has hired a former Justice Dept. prosecutor in efforts to push forward with its investigation into Google. Lawyer Beth Wilkinson will help the Commission decide whether it should bring charges against the search giant for ...

ZDNet (blog)

Google search eats your browser with a 'Zerg Rush'
If you search "Zerg Rush" a swarm of Os will eat all the information on your webpage as a new easter egg referencing the popular video game "Starcraft." In-Game's Todd Kenreck reports.

Google Zerg rush attacks your search results with this fun Starcraft-inspired ...
Head over to and type “zerg rush” (without the quotes) into the searchfield. Clicking on the search icon or hitting return on your keyboard will cause theGoogle logo to drop tons of little letter Os to attack the entire page, ...


FTC hires outside lawyer to steer Google probe
Former Justice Department prosecutor Beth Wilkinson will take the reins as the FTC digs deeper into allegations that Google Inc. has been abusing its dominance of Internet search to stifle competition and drive up online advertising prices.

Google Explains Latest Search Game: 'Zerg Rush'
Type “zerg rush” into Google search on Friday and get ready to have your search results attacked by copies of the letter “O” in Google's logo, which spring to life and swarm the page in Google'slatest animated, time-sucking, game-like easter egg.

Google's “Zerg rush” Easter egg game eats up search results
ZDNet (blog)
By Zack Whittaker | April 27, 2012, 3:53am PDT Summary: The battle of the Zergs is on, as Googleinstalls a new Easter egg to waste millions of global productivity hours. Kill the rogue letters and stop them destroying your search results!

Google goes to Washington
Meanwhile, Google is expanding its Washington presence in a big way. FORTUNE -- Recent moves by both Google (GOOG) and the government seem to indicate that thesearch giant's future might be determined in Washington as much as in Mountain View.


Daily Report: US Escalates Google Antitrust Case
New York Times (blog)
The inquiry, by the Federal Trade Commission, centers on whether Google is abusing its advantage in Internet search by manipulating results to favor its own products. The case has the potential to be the biggest showdown between regulators and Silicon ...

New York Times (blog)

FTC turns up heat on Google in antitrust probe
Los Angeles Times
By Jessica Guynn The Federal Trade Commission, which is investigating whether Google has abused its colossal share of the US search market and put competitors at a disadvantage, has unsheathed a new weapon in its year-old probe of the search giant: It ...

Zerg Rush decimates Google search | Ubergizmo
By Edwin Kee
The dreaded Zerg Rush – a strategy that was once considered to be unbeatable in the hands of an extremely skilled Zerg player in Starcraft, but it has since been balanced out, but is still a nail biting experience. Why not type “Zerg rush” into ...

Zerg Rush Easter Egg Destroys Your Google Search Results ...
By Josh Wolford
Zerg Rush Easter Egg Destroys Your Google Search Results. As if it's not already hard enough to get anything done on a Friday… A new Easter Egg in Google search results allows you to fight an onslaught of little Google “o”s, usually with ...

Online Marketing News: Mobile Shows Muscle, Google Panda to ...
By Ashley Zeckman
Google's recent webspam algorithm update (aka Penguin) released earlier this week is aimed at better filtering out spammy SEO tactics like: keyword stuffing, link schemes, cloaking, doorway” pages, etc. (Weren't they ... Learn what other changes are in-store including the YSlow browser plugin or other Google tools such as Google Analytics and PageSpeed Online for Site Performance analysis and how that might impact your reporting in this post from Search Engine Land. Time to ...
Online Marketing Blog

Maximum PC | Google Searches Fall Prey To A Devastating ZERG ...
By Brad Chacos
A new Google easter egg brings the doomed gameplay of fending off an unending Zerg Rush to yourGoogle Search results -- but unlike in Starcraft, it's actually surprisingly fun. (You're still screwed in the end, though.) Just search for "Zerg ...
Maximum PC - All Articles

Zerglings Have Rushed Your Google Search Results. Kill Them All
By Adrian Covert
Someone at Google must still be obsessed with Starcraft 2, because if you bring up the search engine and type in "zerg rush," a (very, very) Google-fied version of Starcraft 2 appears before your eyes.

Shoot the Messenger: Author Clout to Play a Role in Google Search ...
By Warren
Over the course of the past year, sweeping changes to search engine rankings — largely concerningGoogle's changes to its own online platform — have forced businesses and publishers to change how they produce content. For marketers, these changes ... Google's Panda update, the centerpiece of its search refinements, garnered the biggest attention, but the increased integration of social media into publishing has also had its hand in changing how marketers think. And if all goes ...
PLR Internet Marketing

6 Ways to Boost Your Rankings Using Google Authorship - Search ...
By Kevin Gibbons
Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This opens huge ... In comparison, only 41 percent trust search engine results! That stat alone shows the ... In many ways, authorship is almost a Panda-style algorithm update, meaning that Google will reward quality over quantity. Look for top writers ...Google's Unnatural Links Messages: The Shot Heard 'round the SEO World? April 24, 2012 ...
Search Engine Watch - Latest

ZOMG! Search "Zerg Rush" in Google! | TechnoBuffalo
By Joey Davidson
Here's a fun search term trick for Google: “Zerg Rush.” Type it in and defend your search index from the incoming zerglin–ahem, Os. It's tough stuff, but Google keeps track of your kills and APM.Google has been doing these things for a while ...

New Google Easter Egg "destroys" search results - Neowin
By John Callaham
A newly found Google Easter Egg "destroys" a person's search results on the site when they type in "zerg rush" in the search box, in an apparent homage to the Starcraft game series.

Google Places & Local Search Buzz – Issue #1 April 27 2012 ...
By Linda Buquet
Google Places Optimization and Local SEO Blog ... Flunking the local search market - Googleseemed to have the biggest advantage as the integration of local search and user reviews seemed to be a no-brainer for the search engine giant.
Google Places Optimization and...

Google 'Zerg rush' to launch a swarm of devastating, ravenous Os
By Andrew Couts
Fail to click quickly enough (and fail you will), and your search results (and everything else on theGoogle search page) will be consumed by the ravenous letters. Of course, once you're done, you can post your score to Google+. Just be ...
Digital Trends

FTC Retains Outside Expert Counsel for Google Antitrust Probe ...
By David Angotti
google antitrust investigation counsel retained The Federal Trade Commission (FTC), which is currently investigating Google to determine if the search engine is unfairly favoring its own web properties over competitors, announced Thursday ...
Search Engine Journal

Latest updates in google panda?? - SEO Chat
Find help for defeating spam pages, building site trust, and beating the Google algorithm. Also read about the best SEO tools to help with Google search.

[ubuntu] Google search auto suggestions not working in Chrome ...
I am using Ubuntu 10.04 and Chrome 18.0.1025.162. The search term auto suggestions have stopped working in Chrome when I run a search in Google.

Google+ trends: Google Search 'zerg rush' easter egg, The Piano ...
From Yahoo! News: Google+ users are having fun with a new Google Search easter egg which transforms the search experience into an interactive video game ...

Zerg Rush gobbles up your Google search - One News Page
Zerg Rush gobbles up your Google search: An interesting new Easter Egg has surfaced in Google searches that turns your search into a video game. And this ...

google search location - Opera Mobile for Android - Opera Community
Hi, is there a way of changing the google location for the google search shortcut bar next to the address bar. I am in South Africa, but it seems to search from ...

google search - Google News

SEO OR search engine optimization - Google News