Google: Inside Search

Building a Successful Google Campaign from Scratch

Building a Successful Google Campaign from Scratch
In their book, The Ultimate Guide to Google AdWords, 3rd Edition, authors Perry Marshall and Bryan Todd lay out the fundamentals of Google's pay-per-click advertising system and detail how businesses can build campaigns to increase search engine ...


Winning the Video Thumbnail in Google Universal Search
SEOmoz (blog)
Have you noticed that more and more video results are showing up in Google searchresults? Everywhere I turn, it seems that Google is providing me with options of videos to watch on the first page of their search results. As a user, I appreciate the video ...
SEOmoz (blog)

Craigslist Is Definitely Blocking Search Bots-Even Its Own Employee's
Business Insider
So here's a theory—and we stress that this is just a theory: Zawodny's crawler may have put enough of an extra burden on Craigslist's own servers that it stopped serving results to Google and other search engines trying to index it. That would have resulted in ...

Business Insider

Google Tests Smartphone Icon in Search Results to Identify Mobile Content
Search Engine Watch
Google is testing a smartphone icon on search results that link to mobile-friendly content. SEOBryson Meunier spotted the test over the weekend and grabbed a screenshot to demonstrate what he saw on his Galaxy Nexus running Jelly Bean: ...

Google Smartphone Optimized Icon In Search Results
Search Engine Roundtable
Yesterday, Bryson Meunier spotted a new test in Google's mobile search results where they label smartphone-optimized pages with a little smartphone icon in the search results. Here posted some low quality images but Yoshihiko Yoshida has some better ...

How Google Shopping Changes Impact Merchant Traffic - Part 1
Online sellers received bad news in May when Google announced it was eliminating its Google Product Search offering that drove free traffic to product listings and was moving instead to a pay-to-play model. For the past 2 months, merchants have been ...Some are understanding that the remaining free traffic Google can provide is directly tied to search engine optimization (SEO) strategies, and they are therefore increasing their content and social engagement initiatives. To Be Continued In Part 2, EcommerceBytes ...

Google Ends Apps for Teams, Google Video For Business
The Mountain View-based search giant last week said on its official company blog that GoogleApps for Teams, Google Listen, and Google Video for Business are the next spate of products destined for the cyber-dustbin. Released in 2008, Google Apps for ...

Olympic mobile searches reach new records, Google says
During the Games' first two days, Europeans made the highest number of mobile Google searchesthan any other continent, with more than a third of all Olympics-related searches in most European countries taking place through Google's mobile site or ...

The Google-Free iPhone
But they're nothing compared to what would happen if Apple removed Google as the default websearch engine in iOS. To be clear, you already have a choice when it comes to search on iOS. There's Google, Yahoo, and since the summer of 2010, Bing.

Is Google Hiding Pivotal Documents in Key Antitrust Investigation? That's Right ...
Huffington Post
Partly due to Google's borderless monopoly power, there is a good deal of factual overlap among all of these antitrust cases. Core issues in each include allegations of Google's use of its monopoly power to favor its own products in search and Google's ...

Apple's Partnerships to Trump Google Integration, Says Piper
Barron's (blog)
Apple has Facebook, Twitter, Yelp, Fandango, OpenTable, Rotten Tomatoes, etc, which are all now directly woven into iOS/Siri. Google has its strongest offering, search/maps and Google Now tightly integrated into Android, but has to rely on Zagat, Google +, ...

Google Person Finder helping to find missing in Philippine floods
Now Google is using its Person Finder to aid in the search. Person Finder is aimed at connecting missing persons with their loved ones. Anyone who is looking for a lost person or has information about someone who's been found can use the Person Finder ...

Apple heads toward Google-free iPhone as YouTube app is dropped
The Guardian
The search giant has had a major presence on the iPhone since the first model appeared in 2007, with Apple's bestselling product dependent on Google for three of its most popular applications: search, maps and YouTube. Apple has ... Apple has already dumped Google in China in preference for the country's native firm Baidu, and in the west may decide to give its prime spot to Yahoo or Microsoft's Bing engine. News of .... I can't see Apple would go with if they decided to drop Google as the default search engine.

The Guardian

Google Welcomes Kapow Software Into Enterprise Partner Program
Midsize Insider
Kapow Software, a leading vendor in the application integration market is now part of the GoogleEnterprise Partner program (GEP), extending the reach of Google Search Appliance to enhance the relevance and quality of Google's search results, according ...

Google doodle lets you run the hurdles
Google is here to help. The Internet giant on Tuesday embellished its search page with an animated, interactive doodle that lets users run the hurdles by tapping on their keyboards. Tapping the arrow keys makes the hurdler run, while hitting the space bar ...

Google: Olympics-related mobile searches skyrocketing
Olympics-related searches on smartphones and tablets increased 10 times worldwide during the first week of the 2012 games compared to the previous week, according to new data published byGoogle (NASDAQ:GOOG). "As users watch TV, or watch their ...

Kicking The Google Habit: iPhone 5, iOS 6 To Drop YouTube Support
The iPhone 5 News Blog (blog)
The cause of Google's drop in ad revenues has a lot to do with search engine optimization, orSEO as it is commonly known, which is being used by small online businesses in place of Google“pay-per-click” (PPC) ads. Whatever the case, Apple might see this ...

Fans turn to mobile devices for Olympic searches, says Google
The Verge
Fans have been turning to smartphones and tablets for Olympics-related information in record numbers, according to statistics released by Google yesterday, with Europeans making a higher proportion of mobile Google searches than inhabitants of any other ...

10 Old SEO Methods You Need to Stop
Search Engine Watch
old-bad-seo I'm proud to say that I've never been responsible for a site that has been punished by any of the Google Panda/Penguin updates. I've seen my fair share of Google fallout though, usually brought forth by someone after they've seen their traffic tank. They don't know what happened, why, or much less how to fix ... Can you think of a more easily detectible signal that you could throw at asearch engine to let them know you're trying to get cheap, useless links? Think of a link as an endorsement of sorts. A link ...

Craigslist Goes Dark Side, Attempts to Maneuver PadMapper and Others Out of ...
When last we checked in on the escalating tiffs between Craigslist and Padmapper, the ugly-as-a-mud-fence classifieds site had filed suit against the scrappy startup. Now comes another skirmish: the Verge reports that Craigslist has yanked its listings from...


How iOS growth underscores Google's brilliant Android strategy
Network World
Apple's App Store leads the Google Play Store, with twice as many apps selling at higher prices, yielding Android developers about a quarter of the aggregate revenues enjoyed by iOS developers. In the context of high growth and rapid ... “Now” not only has beautifully executed voice-to-text-drivensearch, but it remembers what users regularly search for and sends them notifications about relevant subjects, such as personalities, sports teams and plane flights. “Now” will even remind the user to leave early if traffic to ...

Apple vs. Google: YouTube App Removed from iOS 6
As the war for consumers between the tech giants intensifies, the Cupertino-based Apple has removed Google's YouTube from the pre-loaded app on its handheld devices. This came to light when Apple released the test version of iOS 6, nest mobile ...

Hurdle through cyberspace with today's Google Doodle
Fox News
Then click on the final screen to see the search results for "London 2012 hurdles." Once you've finished the race, share your times and scores on Google's social network, Google+. This is just the latest of Google's Olympic-themed Doodles. Since the start of ...

Google Shows That It Cares If Your Site Is Optimized For Smartphones
It's in Google's best interest to see that content is optimized for mobile phones as mobile searchqueries begin to grow. It doesn't reflect very well on Google or the Google user experience when thesearch engine points to pages that are awkward for users.

Google Googles for Yield, Finds Auto Bonds
Wall Street Journal
Google, the fourth-most cash-rich company in the S&P 100 after General Electric Co., Goldman Sachs Group Inc. and Microsoft Corp., according to FactSet, isn't alone in piling into these offerings. The search firm joins diversified manufacturer 3M Co. and ...

Wall Street Journal

Google Display Network Exclusion Tactics: Don't Drink from the Fire Hose
Search Engine Watch
... the Search Network. When you add a negative keyword to a GDN campaign you are tellingGoogle that you don't want to appear on any webpage that displays that keyword anywhere on the page. ... Like Reading Search Engine Watch? Then you'll love ...

TheStreet: Google Surging, Delaying Social Security, Apple's iCloud
Kingston Daily Freeman
NEW YORK (TheStreet) -- When search giant Google(GOOG) reported its results for the first quarter back in April, the company's Chief Executive Officer Larry Page introduced the report by saying that the company's three main priorities were "velocity, ...

How a Google Search Travels Around the World | TechVert
By Amanda Ryan
Google has an intricate system in place in order to handle the billions of searches that occur each day. It certainly doesn't seem that way when we decide to open up Google in our web browsers tosearch for something as simple as, “How ...
Google Dumps Three More Products - SEO Chat
... Optimization. Search Engine Advice & Tutorials ... For the most part, the products Google is ditching either duplicate the functionality of more popular services, or haven't become as popular as the search company hoped they would. Google ...
SEO Chat - Search Engine Optimization...

Product Reviews Gaining Visibility In Google Product Search | B3Labs
By Patrick Altoft
The reviews improve conversion rates, help dramatically with long tail SEO and can prevent Pandaproblems. Now it seems that reviews are getting even more useful as they are being integrated into the Google Product Search listings shown ...

Google Hits More Like Misses? | The Nimble Blog
By Todd
If your website or blog is buried deep within Google search results, these simple tips will help move you up. Search Engine Optimization (SEO) is such an intimidating phrase. Makes it sound like you need to be an IT specialist to implement it.
The Nimble Blog

Going for Mobile Gold: 10x increase in Olympics mobile searches ...
By A Googler
Going for Mobile Gold: 10x increase in Olympics mobile searches globally. [Cross posted from theGoogle Mobile Ads Blog] At the 2012 Olympics we're seeing new records set everyday, not only in athletic performance, but also in global ...
Official Google Australia Blog

Google Infographic Highlights Olympics Impact on Global Mobile ...
By Michael
On Tuesday, Google gave us plenty to consider with a new report on the impact of the Olympic Games on our mobile search behavior. As widely anticipated, the.
Mobile Marketing Watch

Google releases mobile search data for Olympics | Marketing ...
By Marketing
Google has been busily crunching data over the past week to illustrate just how fans are searching for Olympics-related information – on mobile in huge numbers. In fact, searches on smartphones and tablets grew by 1000% from the previous ...
Marketing magazine
181 Google Tricks That Will Save You Time in School: The Final ...
By Guest Blogger
Find author and book information: If you need quick info, like the author of a certain book, or when it was published, do a Google Books search to find detailed into on authors and titles. Read public domain books: Search for classic books, then ...
Kiwi Commons

What is the Fastest Recorded Time or Best Score on Today's Google ...
By admin
Record and share the fastest time for today's Google Doodle search logo hurdle race here on Tweeting. ... Google has been showcasing a different Google search logo as a tribute to the individual sporting events in the 2012 Olympics.

Google Says Book Search is Fair Use
After nearly seven years of public wrangling, it's finally here: Google's long anticipated, full-throated fair use defense for its library scanning program.

Google search engine - help! - Google Product Forums
Google search engine - help! Lottie70, 8/7/12 6:04 AM, Blog address: http://www. I hope someone can be of some help; for some ...

Does Google Search Plus Your World (SPYW) Fit Your World? | SMS
Synopsis -- The recent launch of Google Search Plus Your World has caused a lot of controversy in the social networking and marketing world. With skepticism ...

Olympics & Google: Top Search Trends - Bing Videos
Google searches for "gymnastic classes" have increased more than 200 ... Jon Kaplan, GoogleFinancial Services director, offers insight on Google search trends.

google search - Google News

SEO OR search engine optimization - Google News